FEB. 14–18, 2027 | Orlando, Florida
BICSI Executive Series
Powered by Arizona State University
Build Smarter. Lead Stronger. Grow Faster.
Take your business and leadership skills to the next level with the BICSI Executive Series, a hands-on professional development experience designed for ICT business owners, managers, and emerging leaders.
Delivered in collaboration with Arizona State University's W. P. Carey School of Business, the program offers two specialized tracks focused on strengthening business performance, driving growth, and putting emerging technologies to work. Through interactive workshops, practical tools, and real-world applications, participants will develop actionable strategies they can immediately put into practice.
Choose one track or maximize your experience by attending both. Each track is a standalone, one-day learning experience that leads to a distinct certificate from ASU's W. P. Carey School of Business.
Two tracks. Two certificates. One opportunity to move your business forward.
Track 1: Driving Business Performance | February 14, 2027
Earn a W. P. Carey Certificate in Small Business Management.
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Sunday, February 14, 2027, led by Dr. Thomas Waite, will focus on business health, financial management, opportunity evaluation, and practical AI-enabled decision-making. The session is designed as a highly interactive workshop where participants will build tools, dashboards, and action plans they can immediately apply within their organizations.
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Module 1: Business Health and the Owner Dashboard
Module 2: Job Economics and Margin Leakage
Module 3: Cut Through the AI Noise
Module 4: Make the Decision and Build the System
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- Assess business health using financial, operational, customer and workforce indicators, and select approximately 5–8 useful owner-level measures.
- Use job costing, WIP, margin, cash, capacity, and ROI to investigate a business issue and compare realistic alternatives.
- Evaluate an opportunity through strategic fit, customer implications, recurring-revenue potential, economics, capacity, and risk.
- Use source-grounded AI to organize evidence, challenge assumptions, and identify verification needs while retaining human judgment and accountability.
- Record a decision and establish roles, operating routines, accountability, milestones and a 90-day action plan.
Track 2: Building Brand Power & AI Advantage | February 15, 2027
Earn a W. P. Carey Certificate in Marketing and Branding Fundamentals.
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Monday, February 15, 2027, led by Daniel Gutwein, will focus on growth strategy, brand positioning, customer acquisition, and AI-powered marketing execution. The content is designed to help participants translate operational insights into sustainable business growth.
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Module 1: Marketing Mix – Functions, Foundations & External Impacts (90 Mins)
Module 2: Branding, Brand Image & Positioning within ICT Scope (90 Mins)
Module 3: Practical AI Applications for Growing Your Business (90 Mins)
Module 4: The 90-Day Sprint to Growth (Marketing Plan & Execution) (90 Mins)
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- Explain the core elements of the marketing mix and how external market forces influence marketing decisions.
- Evaluate brand image and positioning within the ICT context to better communicate value to target customers.
- Apply AI tools to support business growth activities, including proposals, market analysis, CRM, and promotional content.
- Identify practical opportunities to use AI to improve marketing efficiency, customer engagement, and sales support.
- Develop a 90-day action plan that turns course concepts into clear growth-focused priorities, owners, and next steps.
