Editorial Integrity Builds Readership
BICSI News is the official bimonthly magazine for BICSI, now in its 30th year of publication. BICSI members rely on BICSI News as an everyday resource to prepare for the challenges of a changing environment as applications converge and members expand their portfolio of services.
Nine out of 10 survey respondents report that BICSI News is timely, useful, easy to read and easy to understand. This translates into high-impact advertising for you.
Benefits
- Magazine included with paid association membership
- Unbiased, vendor-neutral content
- Expanded coverage of ITS topics, including new Technician's Corner and Global Community sections
- Best-practice, educational focus
- Article selection based on merit
- Responsive, global readership
- Concentrated circulation
- Updated address database
- Print format option increases shelf life
- Interactive online version links directly to advertisers' Web site
- Bonus distribution at BICSI conferences & exhibitions
- Special themed issues
- Snapshot Marketplace Section available
- Price points to meet any budget
Editorial Mission
BICSI News provides relevant, best practices, vendor-neutral and authoritative information that helps ITS design and installation professionals improve their skills and knowledge, enhance their professional stature and expand the scope of their work in the ITS industry.
Editorial Integrity
We know what it takes to make a good reader—editorial integrity. Unbiased, vendor-neutral articles for each issue are selected upon merit. With best-practice content that is wholly educational, readers trust what they see, making the whole package a credible source. This means increased reader time looking at your ads, too.
Circulation
BICSI News reaches more than 23,000 ITS professionals around the world. In addition, the circulation file is 99% qualified within one year, ensuring that your ad message reaches active individuals at correct addresses. Unlike other subscription-based publications, BICSI News is a member benefit that reaches every BICSI member and credential holder.
Added Value
Advertisers earn bonus distribution through insertion of BICSI News in attendee bags at BICSI conferences & exhibitions as follows:
January/February—2010 BICSI Winter Conference in Orlando, FL
May/June—2010 BICSI Canadian Conference in Montreal, Quebec, Canada
September/October—2010 BICSI Fall Conference in Las Vegas, NV
Tip-ins, inserts, belly-bands and polybagging are also available.
Special Issues
Occasionally, some issues of BICSI News are determined special issues, featuring a certain aspect of the ITS industry. For example, the March/April 2010 issue will highlight winners of the 2010 BICSI Cabling Skills Challenge. Special issues garner a large readership reach and are ideal for showcasing ads specific to the special issue theme. You will be notified when a special issue is scheduled.
2010 Editorial Calendar
All
BICSI News articles are timely and relevant. Below is a sampling of topics to be covered in 2010. Additional topics will be added as dictated by the industry.
January/February (SHOW ISSUE)
- Green Technologies
- Security Surveillance
- Bidding & Estimation
- Continuing Education
- Safety Best Practices
- Testing & Verification
March/April
- IP Applications
- Opportunities in Health Care
- Project Management
- ITS Career Paths
- BICSI Cabling Skills Challenge
- Specifications & Contracts
May/June (SHOW ISSUE)
- Data Center Standards
- Next Generation Fiber
- ITS Design Strategies
- Data Center Efficiency
- Infrastructure Management
- Life Safety & Security
|
July/August
- Wireless Technology
- Power over Ethernet
- OSP Deployment
- Tools of the Trade
- AV Systems
- Women in the Industry
September/October (SHOW ISSUE)
- Intelligent Buildings
- Planning for 40 &100 Gig
- High Security Environments
- Spec Writing & CSI MasterFormat
- Administration & Documentation
- Public Works & Government
November/December
- Industrial Environments
- Inspections & Site Surveys
- Cabling Plans and Drawings
- Green Design Strategies
- Residential & SOHO Cabling
- New Technologies
|
MarketPlace Section
Showcase a catalog, white paper or product, or make sure BICSI design and installation professionals see your logo and company information by advertising in the Marketplace section of
BICSI News.
Specifications
- 1/8 page, 4-C, placed in Marketplace section.
- Image (catalog cover, logo, product, etc.), sized 1" x 1.25" as PDF, TIF or JPEG; 300 DPI file.
- Advertiser provides up to 60 words, including headline and company contact information. BICSI will edit any copy in excess of 60 words.
- All ads will appear in the same type size and font.
Investment—$500 net per issue
Advertising Investment (net 4-color)
|
| Frequency |
Full Page |
1/2 Page Island |
1/2 Page Horizontal |
1/4 Page |
1/6 Page |
| 1x |
$6,000 |
$5,000 |
$3,300 |
$1,800 |
$1,300 |
|
| 2x-6x |
$5,500 |
$4,600 |
$3,000 |
$1,650 |
$1,200 |
|
| 7x-11x |
$5,000 |
$4,200 |
$2,700 |
$1,500 |
$1,100 |
|
| 12x + |
$4,500 |
$3,800 |
$2,400 |
$1,350 |
$1,000 |
All rates are net. Advertisers earn frequency discounts within a six-issue (one-year) cycle. If the advertiser fails to meet the frequency commitment, the advertiser will be back-billed at the earned frequency rate. The 1/4 page and 1/6 page ads may be stacked. There is no guarantee that fractional ads will stand alone on a page.
Mechanical Specs
Trim size 8-3/8" x 10-7/8" (add .25" to all four sides for bleed). Bleeds are available on full-page and full-page spreads only. A color proof is required to ensure correct color of advertisement. Submit ads as a high-resolution (300 DPI) CMYK TIF, EPS or PDF file. For an Illustrator file, please convert the text to outlines.
| Ad Unit |
Width |
Height |
|
| Full Page |
8.375" |
10.875" |
|
| 1/2 Page Horizontal |
7" |
4.5" |
|
| 1/2 Page Island |
4.5" |
7" |
|
| 1/4 Page |
3.5" |
4.5" |
|
| 1/6 Page |
3.5" |
3" |
|
Deadlines
|
| Issue |
Publish Date |
I.O. Date |
Materials Due |
|
| Jan/Feb* |
1/4/10 |
11/16/09 |
11/23/09 |
|
| Mar/Apr |
3/8/10 |
1/18/10 |
1/25/10 |
|
| May/June* |
5/7/10 |
3/19/10 |
3/26/10 |
|
| July/Aug |
7/6/10 |
5/17/10 |
5/24/10 |
|
| Sept/Oct* |
9/3/10 |
7/16/10 |
7/23/10 |
|
| Nov/Dec |
11/5/10 |
9/17/10 |
9/24/10 |
|
| * Show Issues |
I.O. = Insertion Order |
|
|
Contacts
| Ad Sales |
Ad Materials |
|
Justin Hantz, Account Executive, BICSI News
Phone: 813.903.4722
sales@bicsi.org |
Send ad materials to:
BICSI
Attn: Wendy Hummel
Senior Graphic Designer
8610 Hidden River Pkwy.
Tampa, FL 33637-1000
800.242.7405, ext. 705
+1 813.903.4705
whummel@bicsi.org |
| Ftp site available. Please contact Wendy Hummel for more information. |
A Look Ahead
BICSI is continuously searching for new and innovative ways to reach our members. Here’s a sample of what you can look forward to:
- Enhanced BICSI News Web site with searchable article index
- Increased advertising opportunities, including:
- Web banner ads on BICSI News Web page, customized for issue topics
- BICSI News link from BICSI's monthly Community UPLINK e-newsletter
- Choice of print or electronic BICSI News
- Direct article link for BICSI News authors